{"id":18932,"date":"2026-09-07T08:55:40","date_gmt":"2026-09-07T13:55:40","guid":{"rendered":"https:\/\/www.celuweb.com\/?page_id=18932"},"modified":"2026-09-07T09:03:01","modified_gmt":"2026-09-07T14:03:01","slug":"divulgacion-prominente-y-politica-de-acceso-a-datos-de-ubicacion-location-data","status":"publish","type":"page","link":"https:\/\/www.celuweb.com\/?page_id=18932","title":{"rendered":"DIVULGACI\u00d3N PROMINENTE Y POL\u00cdTICA DE ACCESO A DATOS DE UBICACI\u00d3N (LOCATION DATA)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18932\" class=\"elementor elementor-18932\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e53e33f e-flex e-con-boxed e-con e-parent \" data-id=\"e53e33f\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a2105 elementor-widget elementor-widget-html\" data-id=\"b7a2105\" data-element_type=\"widget\" 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     padding: 24px 16px;\n    }\n\n    .cw-location-policy-header h1 {\n        font-size: 20px;\n    }\n\n    .cw-location-policy-company {\n        grid-template-columns: 1fr;\n    }\n\n    .cw-location-policy-disclosure {\n        padding: 16px;\n    }\n\n    .cw-location-policy-table-wrapper table {\n        min-width: 600px;\n    }\n}\n<\/style>\n\n<div class=\"cw-location-policy\">\n<div class=\"cw-location-policy-container\">\n\n    <!-- =========================\n         HEADER\n         ========================= -->\n    <div class=\"cw-location-policy-header\">\n\n        <div class=\"cw-location-policy-badge\">\n            Google Play Developer Policy Disclosure\n        <\/div>\n\n        <h1>\n            DIVULGACI\u00d3N PROMINENTE Y POL\u00cdTICA DE ACCESO A DATOS DE UBICACI\u00d3N (LOCATION DATA)\n        <\/h1>\n\n        <p>\n            Aplicaci\u00f3n M\u00f3vil:\n            <strong>Fuerza de Venta<\/strong>\n            &bull;\n            Desarrollada por\n            <strong>CELUWEB S.A.S.<\/strong>\n        <\/p>\n\n    <\/div>\n\n\n    <!-- =========================\n         CONTENIDO\n         ========================= -->\n    <div class=\"cw-location-policy-content\">\n\n\n        <!-- DATOS DE LA EMPRESA -->\n        <div class=\"cw-location-policy-company\">\n\n            <div>\n                <strong>Raz\u00f3n Social:<\/strong>\n                CELUWEB S.A.S.\n            <\/div>\n\n            <div>\n                <strong>NIT:<\/strong>\n                9006624101\n            <\/div>\n\n            <div>\n                <strong>DUNS:<\/strong>\n                884999973\n            <\/div>\n\n            <div>\n                <strong>Ubicaci\u00f3n:<\/strong>\n                Armenia, Quind\u00edo, Colombia\n            <\/div>\n\n            <div>\n                <strong>Direcci\u00f3n:<\/strong>\n                Carrera 14 No. 35-18\n            <\/div>\n\n            <div>\n                <strong>Tel\u00e9fono:<\/strong>\n                +57 3206718302\n            <\/div>\n\n            <div>\n                <strong>Sitio Web:<\/strong>\n                <a\n                    href=\"https:\/\/www.celuweb.com\/\"\n                    target=\"_blank\"\n                    rel=\"noopener\"\n                >\n                    https:\/\/www.celuweb.com\/\n                <\/a>\n            <\/div>\n\n        <\/div>\n\n\n        <!-- DIVULGACI\u00d3N PROMINENTE -->\n        <div class=\"cw-location-policy-disclosure\">\n\n            <h2>\n                Declaraci\u00f3n Prominente de Acceso a la Ubicaci\u00f3n\n                (Prominent In-App &amp; Policy Disclosure)\n            <\/h2>\n\n            <p>\n                La aplicaci\u00f3n m\u00f3vil\n                <strong>Fuerza de Venta<\/strong>\n                accede, recopila y utiliza datos de\n                <strong>ubicaci\u00f3n precisa y aproximada<\/strong>\n                (coordenadas GPS, red de telefon\u00eda m\u00f3vil y puntos Wi-Fi),\n                tanto cuando la aplicaci\u00f3n est\u00e1 en uso en pantalla\n                (primer plano) como\n                <strong>\n                    cuando la aplicaci\u00f3n est\u00e1 cerrada o no se encuentra\n                    activa en pantalla (en segundo plano \/ background location)\n                <\/strong>.\n            <\/p>\n\n            <p>\n                Este acceso es requerido para permitir la trazabilidad\n                operativa del asesor comercial en campo, la certificaci\u00f3n\n                presencial de visitas a clientes, el c\u00e1lculo de rutas de\n                venta y la auditor\u00eda de pedidos, aun si el asesor bloquea\n                la pantalla de su tel\u00e9fono o alterna hacia otra aplicaci\u00f3n\n                durante su jornada laboral.\n            <\/p>\n\n        <\/div>\n\n\n        <!-- SECCI\u00d3N 1 -->\n        <h2>\n            1. \u00bfQu\u00e9 datos de localizaci\u00f3n recopilamos y c\u00f3mo?\n        <\/h2>\n\n        <ul>\n\n            <li>\n                <strong>Ubicaci\u00f3n precisa (Fine Location):<\/strong>\n                Coordenadas geogr\u00e1ficas exactas (latitud y longitud)\n                obtenidas a trav\u00e9s del sensor GPS del dispositivo.\n            <\/li>\n\n            <li>\n                <strong>Ubicaci\u00f3n aproximada (Coarse Location):<\/strong>\n                Posicionamiento estimado derivado de antenas celulares\n                y redes inal\u00e1mbricas (Wi-Fi).\n            <\/li>\n\n            <li>\n                <strong>Frecuencia y estado de ejecuci\u00f3n:<\/strong>\n                La toma de coordenadas se ejecuta de forma peri\u00f3dica\n                mientras el usuario (vendedor\/asesor) mantenga su turno\n                o jornada de ruta activa en la app, incluyendo el rastreo\n                en <strong>segundo plano (background location)<\/strong>.\n            <\/li>\n\n        <\/ul>\n\n\n        <!-- SECCI\u00d3N 2 -->\n        <h2>\n            2. \u00bfPara qu\u00e9 finalidades se utilizan estos datos?\n        <\/h2>\n\n        <p>\n            Los datos de ubicaci\u00f3n recopilados por\n            <em>Fuerza de Venta<\/em>\n            se destinan \u00fanica y exclusivamente a los siguientes\n            prop\u00f3sitos operativos:\n        <\/p>\n\n\n        <div class=\"cw-location-policy-table-wrapper\">\n\n            <table>\n\n                <thead>\n\n                    <tr>\n\n                        <th style=\"width: 30%;\">\n                            Finalidad\n                        <\/th>\n\n                        <th style=\"width: 70%;\">\n                            Descripci\u00f3n Operativa\n                        <\/th>\n\n                    <\/tr>\n\n                <\/thead>\n\n                <tbody>\n\n                    <tr>\n\n                        <td>\n                            <strong>\n                                Georreferenciaci\u00f3n de visitas y pedidos\n                            <\/strong>\n                        <\/td>\n\n                        <td>\n                            Certificar que la toma de pedidos,\n                            cotizaciones, cobros y encuestas se realizaron\n                            efectivamente en las instalaciones f\u00edsicas\n                            del cliente registrado.\n                        <\/td>\n\n                    <\/tr>\n\n                    <tr>\n\n                        <td>\n                            <strong>\n                                Auditor\u00eda de ruta comercial\n                            <\/strong>\n                        <\/td>\n\n                        <td>\n                            Trazar el recorrido efectivo del vendedor\n                            para verificar el cumplimiento del itinerario\n                            de visitas programadas en su jornada laboral.\n                        <\/td>\n\n                    <\/tr>\n\n                    <tr>\n\n                        <td>\n                            <strong>\n                                Evidencias fotogr\u00e1ficas geolocalizadas\n                            <\/strong>\n                        <\/td>\n\n                        <td>\n                            Asociar las coordenadas GPS exactas a las\n                            fotograf\u00edas de fachadas, exhibici\u00f3n de productos\n                            (material POP) y soportes de entrega tomadas\n                            en campo.\n                        <\/td>\n\n                    <\/tr>\n\n                    <tr>\n\n                        <td>\n                            <strong>\n                                Optimizaci\u00f3n log\u00edstica\n                            <\/strong>\n                        <\/td>\n\n                        <td>\n                            Calcular distancias recorridas y optimizar\n                            la asignaci\u00f3n secuencial de clientes cercanos.\n                        <\/td>\n\n                    <\/tr>\n\n                <\/tbody>\n\n            <\/table>\n\n        <\/div>\n\n\n        <!-- SECCI\u00d3N 3 -->\n        <h2>\n            3. Divulgaci\u00f3n sobre el intercambio y venta de datos\n            (No Ads \/ No Sale)\n        <\/h2>\n\n        <p>\n            En estricto apego a las directrices para desarrolladores\n            de Google Play:\n        <\/p>\n\n        <ul>\n\n            <li>\n                Los datos de ubicaci\u00f3n\n                <strong>NO se venden ni se alquilan<\/strong>\n                a ning\u00fan tercero.\n            <\/li>\n\n            <li>\n                Los datos de ubicaci\u00f3n\n                <strong>\n                    NO se transfieren ni se comparten con redes de publicidad\n                <\/strong>\n                para publicidad basada en intereses, segmentaci\u00f3n\n                o perfiles comerciales de terceros.\n            <\/li>\n\n            <li>\n                La informaci\u00f3n se transfiere de manera cifrada\n                (HTTPS\/TLS) directamente a la infraestructura de servidores\n                autorizada por <strong>CELUWEB S.A.S.<\/strong>\n                y solo es accesible para la administraci\u00f3n comercial\n                de la empresa contratante a la cual pertenece el usuario.\n            <\/li>\n\n        <\/ul>\n\n\n        <!-- SECCI\u00d3N 4 -->\n        <h2>\n            4. Control y Revocaci\u00f3n del Permiso de Ubicaci\u00f3n\n        <\/h2>\n\n        <p>\n            El usuario puede autorizar, restringir o revocar el permiso\n            de acceso a la ubicaci\u00f3n en cualquier momento a trav\u00e9s de\n            la configuraci\u00f3n del sistema operativo:\n        <\/p>\n\n        <ol>\n\n            <li>\n                Ingresar a\n                <strong>Ajustes \/ Configuraci\u00f3n<\/strong>\n                en el dispositivo Android.\n            <\/li>\n\n            <li>\n                Seleccionar\n                <strong>Aplicaciones<\/strong>\n                y buscar\n                <strong>Fuerza de Venta<\/strong>.\n            <\/li>\n\n            <li>\n                Ir a\n                <strong>Permisos<\/strong>\n                &gt;\n                <strong>Ubicaci\u00f3n<\/strong>.\n            <\/li>\n\n            <li>\n                Seleccionar la opci\u00f3n deseada\n                (<em>Permitir siempre<\/em>,\n                <em>Permitir solo mientras la app est\u00e1 en uso<\/em>\n                o <em>No permitir<\/em>).\n            <\/li>\n\n        <\/ol>\n\n\n        <p class=\"cw-location-policy-note\">\n            <em>\n                Nota: Si se desactiva el permiso de ubicaci\u00f3n o el acceso\n                en segundo plano, las funciones de registro de pedidos,\n                comprobaci\u00f3n de llegada al cliente y c\u00e1lculo de ruta\n                quedar\u00e1n inhabilitadas o restringidas dentro del aplicativo.\n            <\/em>\n        <\/p>\n\n\n        <!-- SECCI\u00d3N 5 -->\n        <h2>\n            5. Responsable de Protecci\u00f3n de Datos y Contacto\n        <\/h2>\n\n        <div class=\"cw-location-policy-contact\">\n\n            <p>\n                <strong>\n                    Oficial de Privacidad y Tratamiento de Datos:\n                <\/strong>\n                Jorge Mauricio Santamar\u00eda\n            <\/p>\n\n            <p>\n                <strong>\n                    Correo electr\u00f3nico:\n                <\/strong>\n\n                <a href=\"mailto:jorge.santamaria@celuweb.com\">\n                    jorge.santamaria@celuweb.com\n                <\/a>\n            <\/p>\n\n            <p>\n                <strong>\n                    Tel\u00e9fono:\n                <\/strong>\n                +57 3206718302\n            <\/p>\n\n            <p>\n                <strong>\n                    Domicilio:\n                <\/strong>\n                Carrera 14 No. 35-18,\n                Armenia, Quind\u00edo, Colombia\n            <\/p>\n\n            <p>\n                <strong>\n                    Empresa:\n                <\/strong>\n                CELUWEB S.A.S.\n                (NIT 9006624101 | DUNS 884999973)\n            <\/p>\n\n        <\/div>\n\n    <\/div>\n\n\n    <!-- =========================\n         FOOTER\n         ========================= -->\n    <div class=\"cw-location-policy-footer\">\n\n        <p>\n            &copy; CELUWEB S.A.S. -\n            NIT 9006624101 |\n            Todos los derechos reservados.\n        <\/p>\n\n        <p>\n\n            <a\n                href=\"https:\/\/www.celuweb.com\/\"\n                target=\"_blank\"\n                rel=\"noopener\"\n            >\n                www.celuweb.com\n            <\/a>\n\n            &bull;\n\n            Armenia, Quind\u00edo, Colombia\n\n        <\/p>\n\n    <\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Play Developer Policy Disclosure DIVULGACI\u00d3N PROMINENTE Y POL\u00cdTICA DE ACCESO A DATOS DE UBICACI\u00d3N (LOCATION DATA) Aplicaci\u00f3n M\u00f3vil: Fuerza de Venta &bull; Desarrollada por CELUWEB S.A.S. Raz\u00f3n Social: CELUWEB S.A.S. NIT: 9006624101 DUNS: 884999973 Ubicaci\u00f3n: Armenia, Quind\u00edo, Colombia Direcci\u00f3n: Carrera 14 No. 35-18 Tel\u00e9fono: +57 3206718302 Sitio Web: Home Declaraci\u00f3n Prominente de Acceso a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18932","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.celuweb.com\/index.php?rest_route=\/wp\/v2\/pages\/18932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.celuweb.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.celuweb.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.celuweb.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.celuweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18932"}],"version-history":[{"count":7,"href":"https:\/\/www.celuweb.com\/index.php?rest_route=\/wp\/v2\/pages\/18932\/revisions"}],"predecessor-version":[{"id":18940,"href":"https:\/\/www.celuweb.com\/index.php?rest_route=\/wp\/v2\/pages\/18932\/revisions\/18940"}],"wp:attachment":[{"href":"https:\/\/www.celuweb.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}